Staying On The Radar
Bands that get frustrated with me (or any venue, for that matter) for not booking them immediately on their first contact should find some reassurance in this post.
On average, I’d say I get around 100 inquiries, mass mailings and physical press kits in the mail each week from bands and solo artists seeking to play a show at The Abbey Bar. With the simplicity of a band getting their music online and being able to craft a slick looking website, it’s made it that much easier for aspiring acts to get their music in front of potential bookers than ever before. And while I appreciate that desire of so many bands to play our room, it’s made my workload that much heavier. (We do, believe it or not, listen to every single submission).
I do try to reply to every act that emails, but that’s not always possible. Which is why it’s good for a band to remain persistent…but polite in their attempts to reach a booker. (Read more about this HERE)
But just like a band bugging a talent buyer at a club to get a date, I’m in the same position as a promoter. Oftentimes (usually at the bigger shows) I’ll get questions from people that go something like this “Man, how did you get XXXX to play here? I can’t believe they’re playing Harrisburg!”
It’s simple: good work ethic, a solid industry reputation, giving 110% when it comes to promoting a show and, above all else, in a market like Harrisburg, the key element in getting some of these bigger names in has been persistence.
I tell bands all the time- stay on my radar. (Be sure to read between the lines, though – a generic “thanks for getting in touch, we’ll contact you if something can work out.” is FAR different from me telling someone to actually “stay on my radar”.) I might not be able to book you right this second, but if you stay in touch with me in a polite, persistent manner, we’ll nail something. And I’m not telling bands to do anything that I don’t do myself. If I want to get the big shows, I realize that I have to be patient, persistent, polite and professional.
About once a month or so, I’ll follow up on some old emails I’ve sent to agencies inquiring about a certain band. Sometimes, it works, sometimes it doesn’t. But it never hurts to stay politely on the radar of the agent or venue you wish to work with.