Finally, our local commercial media entity informed it’s readers today that Kamionka Entertainment has been harvesting personal information from over a hundered thousand government workers, local party people, travelers in town for the weekend and frat boys and girls over the past several years.
I got a “halfway to my birthday” card in the mail from the Hardware Bar sometime last year and couldn’t figure out how they got all of that info about me-
My birthday, full first and last name, address and who knew what ELSE they knew.
I never signed up for a mailing list or gave that place any more than a few bucks on random Tuesday’s over the years.
But that nifty yellow card swipe machine the doormen slide our drivers licenses through is doing more than just verifying our ages.
EVERY bit of info connected with your drivers license is now in the hands of the marketing team at the Kamionka Entertainment Group.
What reads to be borderline BRAGGING in today’s Patriot, “It’s amazing, the amount of information,” Kamionka said. “We can break it down a million different ways.”
When going to the various watering holes in town (or anywhere for that matter) I usually want to GET AWAY from the onslaught of advertising crammed down my throat daily.
But at all of Kamionka Entertainment Group’s establishments that employ the use of the ID scanning devices, we hand over some pretty vital personal information.
What’s the big deal?
How about consent? If a website or a business chooses to use your personal information to sell you more goods or products, we SHOULD have the option to say no.
Sure, it’s just a postcard in the mail–but what’s next?
What can we do about it?
If we wait for someone from PennDot to step up, it looks like we’ll be waiting for quite some time-Danielle Klinger, community relations coordinator for the Pennsylvania Department of Transportation had this to say in the article- “We don’t advocate the use of [driver's license information] for marketing purposes, but as far as I know, there is no law against it,”. {bold italics added by yours truly for emphasis}
Um, Danielle? How about something a little more solid than “as far as I know”.
I’m not quite sure what’s worse-the fact that a company that is only supposed to be verifying the age of a patron is harvesting TONS of personal data and using it to sell more Bud Light?
Or the fact that the COMMUNITY RELATIONS director of PennDot didn’t take the time to physically check the rule book on that one?
What to do? The article states that we CAN ask the doorman to delete our personal info, but most people don’t know that–at least, maybe more WOULD know it if they posted a sign-
Or, just don’t go to The Hardware Bar.
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